About
International Marketing Board IMB
The International Marketing Board was established in the United States to support institutions and individuals in the ever-growing field of marketing.
Overview about IMB
The IMB established in the United States to addresses key Market Challenges in the Field
Who We Are
The International Marketing Board (IMB) is an independent international accrediting and professional standards organization dedicated to elevating the quality, integrity, and global impact of the marketing profession.
IMB provides professional certifications, institutional accreditation, and endorsements for individuals, organizations, and educational institutions committed to excellence in marketing practice, innovation, and strategic leadership.
Through collaboration with marketing professionals, academics, and industry experts worldwide, IMB promotes best practices, knowledge exchange, and professional development that support the evolution of marketing in a rapidly changing digital and data-driven economy.
By establishing frameworks for professional recognition and marketing excellence, IMB aims to strengthen the credibility and global influence of the marketing profession.
Mission
The mission of IMB is to advance the global marketing profession by establishing professional standards, recognizing excellence, and supporting the development of marketing professionals and institutions worldwide.
IMB works to create trusted frameworks for certification, accreditation, and professional recognition that encourage ethical marketing practices, strategic thinking, and continuous professional development.
Levels and Powers
vision
Our vision is to become a leading global authority for professional marketing standards, accreditation, and certification, contributing to the advancement of marketing as a respected and impactful discipline in the global economy.
IMB
aspires to build a global ecosystem where marketing professionals, institutions, and organizations collaborate to drive innovation, sustainable growth, and meaningful customer value.
Our Core Role
IMB fulfills its mission through several key initiatives designed to strengthen the marketing profession internationally.
Professional Certifications
IMB offers professional certifications designed to recognize the skills, knowledge, and leadership capabilities of marketing professionals across different industries and regions.
Institutional Accreditation
The organization provides accreditation and recognition frameworks for training providers, educational institutions, and professional programs that meet established standards of marketing education and professional development.
Professional Endorsements
IMB endorses organizations and initiatives that demonstrate commitment to ethical marketing practices, innovation, and measurable impact in the field of marketing.
Research and Knowledge Development
IMB supports research, thought leadership, and professional publications that contribute to the advancement of marketing knowledge and global best practices.
Leadership
IMB seeks to build a global platform that connects marketing professionals, institutions, and industry leaders to shape the future of marketing worldwide.
Executive office
It is the highest executive authority in the international marketing board, it is responsible for setting general strategies and guidelines for the regional offices, and follow up the implementation with the regional directorsThey have exclusive authority over all executive decisions, including budget approvals, expenditures, and appointments.
Regional Director
The Regional Director acts as the Executive Director of the regional office they lead.
They have exclusive authority over all executive decisions, including budget approvals, expenditures, and appointments.
Supreme Advisory Committee
The Supreme Advisory Committee is responsible for all technical matters in the field of marketing, including issuing recommendations, approving curricula, and identifying topics to be presented to the Advisory Council. It also establishes standards and guidelines for various marketing activities.
Key powers include:
- Determining conference and seminar schedules in coordination with the Executive Office.
- Proposing modifications to accreditation standards for individuals, academies, and marketing agencies.
- Revising exams and projects for individual certifications to ensure they meet the required standards.
- Setting any necessary criteria to maintain high-quality accreditation for individuals and organizations.
The Advisory Council
The Advisory Council discusses topics presented by the Supreme Advisory Committee and votes on various proposed amendments.
Council members also offer marketing consultancy services individually or collectively as a council.
Our Commitment
IMB is committed to:
- Advancing global standards for marketing professionalism
• Supporting innovation and digital transformation in marketing
• Expanding access to high-quality marketing education and certification
• Encouraging ethical and responsible marketing practices worldwide