About
The International Marketing Board
The International Marketing Council was established in the United States to support institutions and individuals in the ever-growing field of marketing.
Overview
The IMB established in the United States to addresses key Market Challenges in the Field
- Many companies fall victim to unqualified marketing agencies, resulting in significant financial losses with no return on investment.
- Individuals are often misled by unqualified academies and insufficient curricula that fail to prepare trainees for the workforce.
- Business owners struggle to verify the capabilities of their marketing teams due to a lack of robust accreditation tools.
- Marketers need continuous updates to stay at the forefront of the field.
Our Mission
The council addresses these challenges by:
- Establishing recommendations and regulations to measure the competency of individuals and organizations.
- Monitoring marketing curricula and enforcing global standards in marketing practices through a unified organization that serves all stakeholders.
Levels and Powers
IMB Organizational Structure
The International Marketing Board (IMB) operates through a well-defined organizational structure designed to ensure effective strategy implementation and regional oversight.
Executive office
It is the highest executive authority in the international marketing board, it is responsible for setting general strategies and guidelines for the regional offices, and follow up the implementation with the regional directorsThey have exclusive authority over all executive decisions, including budget approvals, expenditures, and appointments.
Regional Director
The Regional Director acts as the Executive Director of the regional office they lead.
They have exclusive authority over all executive decisions, including budget approvals, expenditures, and appointments.
Supreme Advisory Committee
The Supreme Advisory Committee is responsible for all technical matters in the field of marketing, including issuing recommendations, approving curricula, and identifying topics to be presented to the Advisory Council. It also establishes standards and guidelines for various marketing activities.
Key powers include:
- Determining conference and seminar schedules in coordination with the Executive Office.
- Proposing modifications to accreditation standards for individuals, academies, and marketing agencies.
- Revising exams and projects for individual certifications to ensure they meet the required standards.
- Setting any necessary criteria to maintain high-quality accreditation for individuals and organizations.
The Advisory Council
The Advisory Council discusses topics presented by the Supreme Advisory Committee and votes on various proposed amendments.
Council members also offer marketing consultancy services individually or collectively as a council.